Writing blog posts is a great way to get more traffic to your website, especially if you’re consistently adding fresh content to your blog. But you also need to make sure that you’re creating a good experience for readers once they’re on your blog. I’ve seen many blogs that are unappealing to read; they have dense paragraphs of text, and it feels like I’m about to read a textbook.
Creating blog posts that are easier to read will create a better user experience for your readers, and make them more likely to share your post on social networks and subscribe to your blog, thus getting you more traffic and a loyal readership in the long run.
Here’s how to write a blog post that’s easy to read:
1. Avoid dense paragraphs of text
Dense paragraphs are those long blocks of text with nothing to break it up. There aren’t enough paragraphs, section headers, or images to break up the content. At first glance, this style of writing looks very overwhelming. Posts like this will tend to have a higher bounce rate (so people enter your site via that blog post and leave your site right away).
2. Use section headers or numbered lists
This is what I’m doing in this post. I’ve broken up each of my points into a paragraph, each of which are prefaced by a numbered section header. I use H2 headers for paragraph headers, and H3 if I ever need subsections. This will make it very easy for my readers to scan the post, quickly grasp the main points, and then they can read the sections that are most interesting to them. It also breaks up the content nicely, so it looks less overwhelming.
3. Use bullet points
Bullet points are a great way to list points, takeaways, or ideas. Again, it’s a way for readers to quickly scan the content, making it easy for them to understand. Here are some ways to use bullet points:
- List things. Turn lists in which each item is separated by a comma into a bulleted list.
- Create steps. If you’re explaining how to do something, list each step as a bullet point, rather than having one long rambling paragraph.
- Summarize your post. Preface longer posts with a bulleted list similar to a table of contents, and show what you’re going to cover.
- Provide takeaways. Wrap up longer posts with the biggest takeaways from that post, in the form of a bulleted list.
4. Use images
Use images in your post to break up the content, if applicable. If you’re showing your readers how to do something, take screenshots of the steps you’re describing. If you’re a food blogger, take pictures of the food, or of each step of the recipe. If I’m writing a blog post like this where images aren’t really necessary (such as this one), I at least always have one image at the top that conceptually shows what the blog post is about. It’s a visual aid for readers to understand what they’re going to be reading about.
5. Break up longer posts
If you have a super long blog post that exceeds 2,000 words, you might want to think about breaking it up into two separate posts. This will also allow you to create two separate pages of content, which give you two separate opportunities to get traffic for each of those pages. Remember to link back and forth between the two posts so readers can easily find the different sections.
What strategies do you use to make your blog posts easy to read? Let me know in the comments below!