Revamp any of your existing short- and long-form offers to make them more valuable and more effectively move leads down the funnel.Overhaul your existing copy so it’s easier to follow, supplemented with annotated screenshots and GIF animations where applicable.Revamp any of your existing decks to make them more compelling.Includes an audit, copy overhaul, and recommendations for design changes, but does not include implementation.Includes an audit, copy overhaul, and recommendations for design changes, but does not include implementation.Yes, these are marketing assets, too—show how easy it is to use your product and the helpful resources at customers’ fingertips!Make your educational presentations shine.Wow your leads and conference attendees with stunning presentations.Show off how you’ve solved existing customers’ problems.More in-depth free offers to more effectively generate leads: ebooks, guidebooks, workbooks, templates, etc.Once those leads start rolling in from your website, make your sales team more effective at closing deals with product/service sell-sheets optimized for each persona or use case.Make it easy for prospects to evaluate your product via website pages, price tier comparisons, FAQs, etc.The website pages where prospects complete a form to grab your lead magnet or request a free trial, demo, quote, etc. Includes the full conversion flow: landing page, confirmation page, confirmation email, and a call-to-action copy for other pages on your website, blog, or newsletter.

Under the Surface Bonus Content

**SIGNIFICANT SPOILERS WITHIN** Click on each item to download or read:

Under the Surface discussion guide (PDF)
High-def color version of the catacombs map that’s in the book (illustrated by Danny Ride)
Annotated prologue and first chapter
Spotify playlist and explainer for each track (Google doc)
How I came up with the idea
The most chilling catacombs facts I learned
High-def image of the cover art without the text (illustrated by Jeremy Enecio)

If you don’t already have a copy of Under the Surface, it’s available here:

Amazon | Barnes & Noble | Indie Bookstores | Bookshop

And if you’re outside the US, Blackwell’s offers worldwide shipping for the hardcover.

Under the Surface Bonus Content

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