Revamp any of your existing short- and long-form offers to make them more valuable and more effectively move leads down the funnel.Overhaul your existing copy so it’s easier to follow, supplemented with annotated screenshots and GIF animations where applicable.Revamp any of your existing decks to make them more compelling.Includes an audit, copy overhaul, and recommendations for design changes, but does not include implementation.Includes an audit, copy overhaul, and recommendations for design changes, but does not include implementation.Yes, these are marketing assets, too—show how easy it is to use your product and the helpful resources at customers’ fingertips!Make your educational presentations shine.Wow your leads and conference attendees with stunning presentations.Show off how you’ve solved existing customers’ problems.More in-depth free offers to more effectively generate leads: ebooks, guidebooks, workbooks, templates, etc.Once those leads start rolling in from your website, make your sales team more effective at closing deals with product/service sell-sheets optimized for each persona or use case.Make it easy for prospects to evaluate your product via website pages, price tier comparisons, FAQs, etc.The website pages where prospects complete a form to grab your lead magnet or request a free trial, demo, quote, etc. Includes the full conversion flow: landing page, confirmation page, confirmation email, and a call-to-action copy for other pages on your website, blog, or newsletter.

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These are all standalone thrillers, but this is the order I’d recommend…

FUN FACT: Under the Surface was inspired by true events!

When I first toured the Paris catacombs in 2015, our guide shared how in the 1800s, thieves would pose as tour guides to lure people deep into the catacombs, then rob them and leave them to find their way out of the pitch-black tunnels alone. If their victims were lucky, the thief would let them keep a lamp.

That’s why there’s now a thick black line painted along the ceiling of the official tour route, so if anyone ever found themselves lost without a map or guide, they could follow the line to the exit… if they could see it. They called it the “lifeline” because it was your chance to escape alive.

This anecdote was the original inspiration for Under the Surface. It’d be terrifying to get lost in that dark maze with only one flashlight, the battery like a ticking timer. What a story that would make! What if a group of teens got lost down there? What if one of the girls was in love with a boy aboveground who had no idea where she went? So the idea was born.

(Fortunately, my own tour guide was not a thief!)

Paris Catacombs Lifeline