How to Get More Email Signups That Become Paying Customers

How to Get More Email Signups That Become Paying Customers

Are you trying to build your email lists? Once you create an offer to entice website visitors to give you their email address — a blog subscription, ebook, webinar, free trial, discount, etc. — you need to create an effective conversion path so they sign up and...
Star Wars Episode VII: The Disney Marketing Team Awakens

Star Wars Episode VII: The Disney Marketing Team Awakens

Okay, so first, a disclaimer: I’ve loved Star Wars since forever. I first saw it in theaters when the special edition of Episode IV came out, and since then I’ve seen all six movies (yes, even the prequels) dozens of times. Whatever. I’m a nerd. And...