Revamp any of your existing short- and long-form offers to make them more valuable and more effectively move leads down the funnel.Overhaul your existing copy so it’s easier to follow, supplemented with annotated screenshots and GIF animations where applicable.Revamp any of your existing decks to make them more compelling.Includes an audit, copy overhaul, and recommendations for design changes, but does not include implementation.Includes an audit, copy overhaul, and recommendations for design changes, but does not include implementation.Yes, these are marketing assets, too—show how easy it is to use your product and the helpful resources at customers’ fingertips!Make your educational presentations shine.Wow your leads and conference attendees with stunning presentations.Show off how you’ve solved existing customers’ problems.More in-depth free offers to more effectively generate leads: ebooks, guidebooks, workbooks, templates, etc.Once those leads start rolling in from your website, make your sales team more effective at closing deals with product/service sell-sheets optimized for each persona or use case.Make it easy for prospects to evaluate your product via website pages, price tier comparisons, FAQs, etc.The website pages where prospects complete a form to grab your lead magnet or request a free trial, demo, quote, etc. Includes the full conversion flow: landing page, confirmation page, confirmation email, and a call-to-action copy for other pages on your website, blog, or newsletter.

Get a gift for preordering Under the Surface!

Option 1: Signed & personalized with necklace & bookmark

Autographed and personalized hardcovers of Under the Surface are exclusively available through Trident Booksellers in Boston! Your copy will come with an Eiffel Tower charm necklace and a stunning silver-foil bookmark.

PREORDER FROM TRIDENT HERE

Upon checkout, please write in the “notes” section how you’d like me to sign and personalize your copy.

You don’t need to upload your receipt anywhere; your gift will come with the book!

Under the Surface preorder gift at Trident Booksellers

Option 2: Support your local indie bookstore! Get a foil bookmark & signed book plate.

Preorder the hardcover from one of the 70+ participating indie bookstores on this list to get this gift!

Under the Surface - Bookmark & Book Plate - Silver Foiling
Under the Surface preorder campaign - list of participating stores

Option 3: Get a signed book plate

Preorder the hardcover from your favorite retailer, and I’ll mail you an autographed sticker you can place inside the book. US only.

Order from:
Amazon | Barnes & Noble | Target | Bookshop | BAM!

Under the Surface - Autographed book plate

UPLOAD RECEIPT HERE:

(Unless you ordered through Trident or any indie bookstore above! In that case your gift will come WITH the book.)

Rules for Option 3

Thanks for your interest in this promotion! Here are the terms and legal stuff.

  1. Open to residents of the US only. Your signed book plate will be mailed separately and will not be shipped outside the US.
  2. Only preorders of the hardcover format are eligible for this gift.
  3. While supplies last.
  4. One gift per person. Upload separate receipts for separate gifts.
  5. Form will close August 12, 2024 at at 11:59pm EST.
  6. You must enter the address you will be living at in August 2024. If your address changes after you submit the form, please contact Diana here. Do not resubmit this form.
  7. All items will be shipped following the book’s launch on August 13, 2024. Please allow time for delivery.
Under the Surface tropes