Revamp any of your existing short- and long-form offers to make them more valuable and more effectively move leads down the funnel.Overhaul your existing copy so it’s easier to follow, supplemented with annotated screenshots and GIF animations where applicable.Revamp any of your existing decks to make them more compelling.Includes an audit, copy overhaul, and recommendations for design changes, but does not include implementation.Includes an audit, copy overhaul, and recommendations for design changes, but does not include implementation.Yes, these are marketing assets, too—show how easy it is to use your product and the helpful resources at customers’ fingertips!Make your educational presentations shine.Wow your leads and conference attendees with stunning presentations.Show off how you’ve solved existing customers’ problems.More in-depth free offers to more effectively generate leads: ebooks, guidebooks, workbooks, templates, etc.Once those leads start rolling in from your website, make your sales team more effective at closing deals with product/service sell-sheets optimized for each persona or use case.Make it easy for prospects to evaluate your product via website pages, price tier comparisons, FAQs, etc.The website pages where prospects complete a form to grab your lead magnet or request a free trial, demo, quote, etc. Includes the full conversion flow: landing page, confirmation page, confirmation email, and a call-to-action copy for other pages on your website, blog, or newsletter.

Info on Deepfake & AI Scams in These Deadly Games

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*WARNING* If you haven’t yet read These Deadly Games, everything about this page is a spoiler. Once you do read, familiarize yourself with deepfake and AI scams to protect yourself and be less vulnerable to attacks. Awareness is essential. Yes, the events in These Deadly Games would be an extreme example—it’s fiction after all!—but the videos below are not. This happens in real life, and it will get worse.

This exposé by Coffeezilla is the most comprehensive video on this list on how people use Deepfake for nefarious purposes. If you only have time to watch one of these videos, make it this one.

This video by Kitboga shows how scammers create AI-generated car dealerships and deepfake ads to trick people into buying cars that don’t even exist. (Side note: Kitboga’s channel usually focuses on call center scams, and I’ve been watching since before I wrote These Deadly Games. His videos hilarious, and they inspired me to dive deeper down the rabbit hole and understand what kind of manipulations are possible.)

In this video, CoffeeZilla and Kitboga teamed up to expose how one scammer used deepfake to scam a woman out of her savings.

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