by Diana Urban | Jun 20, 2016
Are you trying to build your email lists? Once you create an offer to entice website visitors to give you their email address — a blog subscription, ebook, webinar, free trial, discount, etc. — you need to create an effective conversion path so they sign up and...
by Diana Urban | Feb 11, 2016
Your author website should be much more than a static business card — it should be a marketing tool serving as the hub of your online activity, from selling books to blogging to participating in social media. These elements allow you to grow your reach and increase...
by Diana Urban | Aug 18, 2015
Social media is an important element of any author’s online platform. According to a survey of 6,000 readers by Marie Force, 69% of readers use Facebook to find information about their favorite author, and 88% of readers follow their favorite author on Facebook....
by Diana Urban | Feb 24, 2014
As an author, you’re a busy person. You’re probably juggling writing on top of a full-time job, taking care of a family, having a semblance of a social life, and so on. You’re also expected to help promote yourself and your own published work by...