Marketing Tips Archives

How to Get More Email Signups That Become Paying Customers

by Diana Urban | Jun 20, 2016

Are you trying to build your email lists? Once you create an offer to entice website visitors to give you their email address — a blog subscription, ebook, webinar, free trial, discount, etc. — you need to create an effective conversion path so they sign up and...

9 Things All Author Websites Need to Have

by Diana Urban | Feb 11, 2016

Your author website should be much more than a static business card — it should be a marketing tool serving as the hub of your online activity, from selling books to blogging to participating in social media. These elements allow you to grow your reach and increase...

39 Stellar Examples of Author Facebook Cover Photo Designs

by Diana Urban | Aug 18, 2015

Social media is an important element of any author’s online platform. According to a survey of 6,000 readers by Marie Force, 69% of readers use Facebook to find information about their favorite author, and 88% of readers follow their favorite author on Facebook....

Which Blogging Platform Should Authors Use For Their Websites?

by Diana Urban | Feb 24, 2014

As an author, you’re a busy person. You’re probably juggling writing on top of a full-time job, taking care of a family, having a semblance of a social life, and so on. You’re also expected to help promote yourself and your own published work by...